It’s the rare brand these days that does not know that their business needs a social media presence, and usually one across several different social media platforms. Where many businesses come unstuck with social media marketing is that they struggle to make an impact, their content goes largely unnoticed and, having failed to see any real ROI on their active social media marketing efforts they become frustrated and abandon their efforts.

Which is a huge missed opportunity. Social media initiatives for small businesses or solopreneurs DO have the potential to go viral. Because there are considerably fewer upfront costs and social media connects the world, it is an excellent way to expand your business globally without incurring the additional costs of traditional advertising.You do not need to sink huge amounts of cash into social media marketing. But you do need to approach it the right way.