Marketing Lifecycle Building

What is Customer Lifecycle Marketing?

You may still be asking what is Customer Lifecycle Marketing or how do we define lifecycle marketing? Great questions!

To sum it up, lifecycle marketing is a three-phase framework that all starts with understanding the customer’s needs and capturing their details. From here, we can create strategies and deliver personalized content to customers at the right time. This means we’re able to turn browsers into buyers, and buyers into loyal brand advocates.

As a customer journey agency, that’s our specialty. With strategic, automated email flows, we’re able to create highly personalised touchpoints for customers at all stages of their journey. From capturing and nurturing customers into their first purchase, to encouraging customers to introduce your brand to their friends. 

Build a Foundation for Success

To ensure the success of an email campaign, it’s important to consider the structure and layout of the message. This includes the reading dynamics of the recipients and the balance between content and layout. At Disruptive, we understand the importance of adding a method to creative freedom to have a consistent structure for all emails, no matter their level of complexity.

Every step of the way, you’ll have strong communication from us, knowing what’s going on and being able to refine and adjust with us as needed.

Our Customer Lifecycle Marketing Services

To put it simply – we’re passionate about the customer journey. We distil years of experience in eCommerce, email marketing and automation when putting together strategies that nurture customers at all stages of the funnel to drive revenue. 

Maximizing conversion rates of new customers

Maximizing conversion rates of new customers

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Recovering abandoned shopping carts

Recovering abandoned shopping carts

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Encouraging repeat purchases

Encouraging repeat purchases

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Winning back lapsed customers

Winning back lapsed customers

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Increasing customer lifetime value

Increasing customer lifetime value

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Generating reviews and UGC

Generating reviews and UGC

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Creating Lifestyle Marketing Strategies That Work

The customer journey is our niche – and we’re proud of that. This means we understand lifecycle marketing and its importance in not only attracting customers, but keeping them. 

Our job is to create an effective lifecycle marketing strategy to drive revenue for your ecommerce store, and we’ve got a team of specialists that can make it happen.

Our team’s extensive knowledge of these platforms, among a list of others, puts us a step ahead as we get the most out of their capabilities and integrations to create strategies that drive results.

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FAQ

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Do all HTML tags come in a pair?

No, there are single HTML tags that do not need a closing tag. Examples are the <img> tag and <br> tags.

What are some of the common lists that can be used when designing a page?

You can insert any or a combination of the following list types:
– ordered list
– unordered list
– definition list
– menu list
– directory list
Each of this list types makes use of a different tag set to compose

How do you create links to sections within the same page?

Links can be created using the <a> tag, with referencing through the use of the number (#) symbol. For example, you can have one line as <a href=”#topmost”>BACK TO TOP</a>, which would result in the words “BACK TO TOP” appearing on the webpage and links to a bookmark named topmost. You then create a separate tag command like <a name=”topmost”> somewhere on the top of the same webpage so that the user will be linked to that spot when he clicked on “BACK TO TOP”.

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