Measuring the ROI of your account based marketing efforts: Tips and best practices
The account based marketing seems to be on the everyone’s mouth these days. But the question is what account based […]
Account Based Marketing (ABM)
The ultimate guide to creating a successful account-based marketing plan
Account-based marketing has its roots in traditional account management, but it differs in several key ways. First, ABM is a
7 Account based marketing strategies to improve revenue
The term “Account based marketing” (ABM) has been around for a while, but it\’s only recently that the strategy has
Account-Based Marketing: 5 Tips to Create More Engaging Content
Are you tired of creating content that goes unnoticed? Do you want to capture the attention of your target audience
Lead generation and lead nurturing: difference and its need in marketing
Are you struggling to fill your sales pipeline with quality leads? Do you find yourself wondering what the difference is
Unlocking the Power of an Ideal Customer Profile: A 7-Step Guide
Creating an ideal customer profile is essential for any business that wants to grow and succeed. A clear understanding of
Lead Scoring: The Complete Guide for B2B Marketing and Sales in 2023
Lead scoring is an essential part of B2B marketing and sales in 2023, as it helps businesses identify and prioritize
Why Market Positioning Is Essential for B2B Businesses
Market positioning can be tricky in B2B. Businesses tend to focus on the functionality and benefits of their products or
Top 4 Customer Winback Emails (Templates + Example)
One of the primary factors that improve customer-business engagement is the initial purchase or signing up for the subscription to
