Unlike graphic design, which focuses on a broad range of creative elements, content design focuses solely on producing content that grabs your audience’s attention and starts conversations.

Whether it’s an article, infographic or eBook, a content designer’s role is to harmonise the copy and design to maximise the engagement your readers have with your content.

It’s more than just about adding basic stock images to a word document. It requires precision, creativity and continuous communication between the copywriter and content designer.