As a business builder, you’re likely seeking ways to acquire more customers. While traffic is often a concern, the real issue lies in conversion. There’s no shortage of online traffic, and you can even “buy” it from Google and Facebook. The challenge is converting that traffic into profitable leads and sales. It’s not just about getting people to your website, but also about ringing the cash register with high volumes and margins. Many businesses struggle with this conversion problem, but it’s essential to address it to make a profit. Understanding this key issue is the first step towards finding a solution and driving business growth. By focusing on conversion, you can unlock the full potential of your online presence.