SAP Marketing Cloud

SAP Customer Experience

SAP Marketing Cloud

Salesforce Marketing Cloud is a cutting-edge solution that offers a best-in-class approach to marketing automation, dynamic customer profiling, and personalized multichannel campaigns. This powerful platform enables businesses to create a 360-degree view of their customers, capturing a complete picture of their preferences, behaviors, and interactions. With Marketing Cloud, companies can design and deliver highly personalized campaigns across multiple channels, including email, mobile, social, and web. By leveraging real-time data and analytics, businesses can optimize their marketing strategies to increase conversion rates, drive revenue growth, and build lasting customer relationships. With Marketing Cloud, the possibilities for innovative and effective marketing are endless.

Smart marketing platform

In SAP Marketing Cloud you can achieve creating a comprehensive segmentation from a million datasets in a few seconds; then you can address each customer separately, targeted and using the preferred channel, as e.g. e-mail, SMS, push notification, chatbot, landing page, mobile app or social media, etc. Marketing Cloud employs fully the Artificial Intelligence (AI) with a real-world usage, as the best sending time, product recommendation, customer retention, product buying propensity, next best offer, and much more. Furthermore the solution offers strong analytical tools and a comprehensive marketing calendar and scheduler for an efficient management of both online and offline campaigns.

360° Profiling customers

Consolidating all the customer data in real time

Consolidating all the customer data in real time

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Managing the customer consent for the GDPR support

Managing the customer consent for the GDPR support

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Creating and managing custom scoring rules

Creating and managing custom scoring rules

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Analysing customer sentiment

Analysing customer sentiment

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Managing the Customer Journey

Managing the Customer Journey

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Lead management of the customers

Lead management of the customers

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Artificial intelligence in marketing

Artificial intelligence (AI) is revolutionizing the marketing landscape, enabling businesses to make data-driven decisions and deliver personalized customer experiences. One powerful AI-driven tool is Predictive Studio, which leverages historical data and user-defined criteria to estimate customer behavior. With Predictive Studio, marketers can identify the next best offer for each customer, recommend relevant products or services, and determine the likelihood of a purchase. Additionally, AI can optimize the timing of marketing messages, identifying the best sending time to maximize engagement and conversion. By harnessing the power of AI, marketers can create highly targeted and effective campaigns that drive revenue growth and foster lasting customer relationships. This enables businesses to stay ahead of the competition and achieve their marketing goals.

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What Our Clients Say

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FAQ

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Do all HTML tags come in a pair?

No, there are single HTML tags that do not need a closing tag. Examples are the <img> tag and <br> tags.

What are some of the common lists that can be used when designing a page?

You can insert any or a combination of the following list types:
– ordered list
– unordered list
– definition list
– menu list
– directory list
Each of this list types makes use of a different tag set to compose

How do you create links to sections within the same page?

Links can be created using the <a> tag, with referencing through the use of the number (#) symbol. For example, you can have one line as <a href=”#topmost”>BACK TO TOP</a>, which would result in the words “BACK TO TOP” appearing on the webpage and links to a bookmark named topmost. You then create a separate tag command like <a name=”topmost”> somewhere on the top of the same webpage so that the user will be linked to that spot when he clicked on “BACK TO TOP”.

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