Marketing Alignment
What is Marketing & Sales Alignment?
When we talk about aligning sales and marketing, this is the process of both teams coming together to collaborate their activities with a focus on revenue generation.
With a mutually agreed strategy and CRM that combines and automates sales and marketing activities, you can ensure your teams are actively funnelling leads towards becoming paying customers.
How will it impact my business results?
Sales and marketing alignment is crucial for B2B companies selling complex products and services.
HubSpot previously reported that organisations with tightly aligned sales and marketing teams experienced 36% higher customer retention rates. They also suggested that sales and marketing alignment can help your business become 67% better at closing deals, generating 209% more revenue from marketing.
What are the benefits of aligning marketing and sales?
Research shows the benefits of sales and marketing alignment on ROI. Ensuring that marketing and sales teams are aligned allows for reduced friction when discussing the bigger picture, a more customer-centric plan, and improved processes and actions that directly benefit the growth of the business.
Improved Lead Quality and Conversion
Improved Lead Quality and Conversion
Read MoreEnhanced Customer Experience and Revenue Growth
Enhanced Customer Experience and Revenue Growth
Read MoreReduce friction
Reduce friction
Read MoreIncrease productivity & drive revenue
Increase productivity & drive revenue
Read MoreBe customer focused
Be customer focused
Read MoreBetter Communication and Reduced Silos
Better Communication and Reduced Silos
Read MoreWhy do I need marketing and sales team alignment?
Are you concerned that your sales and marketing teams aren’t working towards the same goals?
A business operating without sales and marketing alignment doesn’t just provide a disconnect for your customers, it’s damaging to your business. In the long run, a lack of cohesion between these two teams can leave you with a dry lead flow and no room for growth.
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What Our Clients Say
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Francis Miller
Co-FounderCase Studies
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FAQ
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Do all HTML tags come in a pair?
No, there are single HTML tags that do not need a closing tag. Examples are the <img> tag and <br> tags.
What are some of the common lists that can be used when designing a page?
You can insert any or a combination of the following list types:
– ordered list
– unordered list
– definition list
– menu list
– directory list
Each of this list types makes use of a different tag set to compose
How do you create links to sections within the same page?
Links can be created using the <a> tag, with referencing through the use of the number (#) symbol. For example, you can have one line as <a href=”#topmost”>BACK TO TOP</a>, which would result in the words “BACK TO TOP” appearing on the webpage and links to a bookmark named topmost. You then create a separate tag command like <a name=”topmost”> somewhere on the top of the same webpage so that the user will be linked to that spot when he clicked on “BACK TO TOP”.
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