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Marketing Tech Optimization
Marketing Technology Services
Technology is at the center of Marketing. Whether it is Marketing on Mobile, IoT, OTT, OOH, or plain old www, it is empowered by technology. This applies to online and offline. Softcrylic specializes in expanding ideas and insights to measurable actions. We believe in creating the right message for the right person and presenting it at the right time on the right channel. In order to do this properly, you need the right balance between understanding the Marketing and Advertising Technology Landscape and managing the orchestration of activities firing on different channels. This is the biggest asset of the Data Activation Team. In the past decade, we worked with top Fortune 500 companies building their technology stack to create omnichannel experiences across their online and offline channels.
Digital Optimization Services
Our comprehensive range of services includes conducting detailed optimization audits, building insightful reporting and analytics dashboards, and offering guidance on digital strategy. With expertise in data management, ingestion, segmentation, and experience management, we provide customized support and flexible training options to meet the needs of clients of all sizes. As an experienced team of Adobe experts and partners, we pride ourselves on delivering measurable results and optimizing user experience on-site.
What are the benefits of Marketing Tech Optimization
Marketing Tech Optimization is the process of streamlining and fine-tuning marketing technology systems to maximize efficiency, productivity, and ROI. By optimizing marketing tech, businesses can improve their marketing performance, reduce costs, and gain a competitive edge.
Improved Efficiency
Improved Efficiency
Read MoreEnhanced Customer Experience
Enhanced Customer Experience
Read MoreIncreased ROI
Increased ROI
Read MoreBetter Data Management
Better Data Management
Read MoreReduced Costs
Reduced Costs
Read MoreCompetitive Advantage
Competitive Advantage
Read MoreMarketing Automation
As 3rd party data and cookies become part of the past, our clients are doubling down on their 1st party data. Activating on 1st party data requires a robust orchestrated and automated system in place. Otherwise, you are missing out on opportunities to interact with your consumers and win them over. In order to be interacting with consumers where they are, an omnichannel strategy empowered with proper marketing automation implementation is needed. At Softcrylic, our team has expertise from the orchestration layer down to every activation channel from Display, Email, Mobile and Social.
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What Our Clients Say
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Paul Gillian
Co-FounderLorem ipsum dolor sit, amet consectetur adipisicing elit. Labore odio sint harum quasi maiores nobis dignissimos illo doloremque blanditiis illum!

David Fontaine
Co-FounderLorem ipsum dolor sit, amet consectetur adipisicing elit. Labore odio sint harum quasi maiores nobis dignissimos illo doloremque blanditiis illum!

Charles Jensen
Co-FounderLorem ipsum dolor sit, amet consectetur adipisicing elit. Labore odio sint harum quasi maiores nobis dignissimos illo doloremque blanditiis illum!

Francis Miller
Co-FounderCase Studies
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FAQ
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Do all HTML tags come in a pair?
No, there are single HTML tags that do not need a closing tag. Examples are the <img> tag and <br> tags.
What are some of the common lists that can be used when designing a page?
You can insert any or a combination of the following list types:
– ordered list
– unordered list
– definition list
– menu list
– directory list
Each of this list types makes use of a different tag set to compose
How do you create links to sections within the same page?
Links can be created using the <a> tag, with referencing through the use of the number (#) symbol. For example, you can have one line as <a href=”#topmost”>BACK TO TOP</a>, which would result in the words “BACK TO TOP” appearing on the webpage and links to a bookmark named topmost. You then create a separate tag command like <a name=”topmost”> somewhere on the top of the same webpage so that the user will be linked to that spot when he clicked on “BACK TO TOP”.
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