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Partnership Marketing
Partner marketing shouldn’t feel like a bad group project.
Great partner programs amplify the strengths of each partner, expanding customer reach and driving conversions—for everyone. That takes real alignment from teams that have each other’s back from planning to execution, and leadership from someone who’s accountable to the partnership.
dtcinfotech gets partners on the same page, creating unified strategies with clearly defined roles and measurable outcomes. (Remember that kid in middle school who made sure everyone actually did their part of the presentation? That’s us.) Optimization is a core part of our process, so we make sure you can fine-tune your partner campaigns for repeatable, scalable success.
Partnerships are about more than sharing lists.
Merging two teams with established processes and mindsets can be a daunting task, often leading to integration challenges and inefficiencies. Our expertise helps partners unlock their natural synergies, fostering a cohesive and productive collaboration. We facilitate agreement on Ideal Customer Profiles (ICPs) and Key Performance Indicators (KPIs), ensuring both teams are aligned and working towards common goals. Our team also coordinates tactics, defines objectives, and streamlines processes to eliminate redundancies. Perhaps most importantly, we take care of the mundane, time-consuming tasks that often fall through the cracks, freeing up both teams to focus on high-leverage activities that drive meaningful results and propel the partnership forward.
Our partner marketing program services.
Campaign development and execution.
Joint-audience-centric content creation
Joint-audience-centric content creation
Read MorePaid media and publisher programs
Paid media and publisher programs
Read MoreEmail nurture program design and development
Email nurture program design and development
Read MoreWebinar creation and implementation
Webinar creation and implementation
Read MoreDemand-optimized web design and development
Demand-optimized web design and development
Read MoreSales playbooks
Sales playbooks
Read MoreNew goals need new assets.
Simply adding your logo to a partner’s content may generate some leads, but it often falls short of driving meaningful co-sales. To truly capitalize on the potential of co-marketing, it’s essential to create assets that showcase the unique value proposition of your joint solution. Our team will collaborate with you to develop compelling content that highlights how your combined offerings are greater than the sum of their parts. By crafting a unified narrative and visual identity, we’ll help you drive toward a shared vision of success, ultimately empowering you to achieve greater ROI from your co-marketing initiatives and foster a more productive, profitable partnership.
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What Our Clients Say
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Paul Gillian
Co-FounderLorem ipsum dolor sit, amet consectetur adipisicing elit. Labore odio sint harum quasi maiores nobis dignissimos illo doloremque blanditiis illum!

David Fontaine
Co-FounderLorem ipsum dolor sit, amet consectetur adipisicing elit. Labore odio sint harum quasi maiores nobis dignissimos illo doloremque blanditiis illum!

Charles Jensen
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Francis Miller
Co-FounderCase Studies
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FAQ
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Do all HTML tags come in a pair?
No, there are single HTML tags that do not need a closing tag. Examples are the <img> tag and <br> tags.
What are some of the common lists that can be used when designing a page?
You can insert any or a combination of the following list types:
– ordered list
– unordered list
– definition list
– menu list
– directory list
Each of this list types makes use of a different tag set to compose
How do you create links to sections within the same page?
Links can be created using the <a> tag, with referencing through the use of the number (#) symbol. For example, you can have one line as <a href=”#topmost”>BACK TO TOP</a>, which would result in the words “BACK TO TOP” appearing on the webpage and links to a bookmark named topmost. You then create a separate tag command like <a name=”topmost”> somewhere on the top of the same webpage so that the user will be linked to that spot when he clicked on “BACK TO TOP”.
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